Before you scroll down – like many other designers, most of my projects are protected by NDAs, so I can’t share much online. You can read sneak peaks below, but if you want to delve deeper into the details of my work, I will send you my full portfolio.
I co-founded a company that aims to make research more accessible, effective, and actionable via a modern repository. We’ve based the product around what teams are struggling with: storing, sharing, and showing the impact of research.
As the only designer, I’ve been responsible for everything from Discovery, shaping the IA, wireframing, usability testing, and visual design. In parallel with the UI design I created a Design System to stay consistent as the product evolves.
A beta version was launched in February 2020. We’re currently building on top of our solid foundation using analytics and feedback from our early adopters.
The legacy Help & Support was frustrating customers, costing the business money, and damaging KPIs – I was brought in to redesign the whole experience as part of a product team.
Through testing, interviews, analysing NPS data, and workshops I’ve discovered the poor search engine, confusing navigation, and outdated IA were our main issues. Further testing also uncovered how a search-driven support model would perform best and validated our initial prototype, which we’ve designed and build based on our pattern library.
The redesign removed costs of £700k+/year among other improvements such as our NPS metric.
Waasla is a SRM that helps SMBs gain control of their supplier lifecycle. Unlike our feature-heavy competitors, we’ve decided to do a few things well: onboard suppliers, create and track tasks, capture and report supplier performance, and share data.
I created the IA, wireframes, and did remote usability testing on the prototype. I used that feedback to improve and eventually finalise the design. I’ve also created a Design System for the client, to ensure efficiency and consistency for a growing product.
Waasla is implemented, but its launch has been postponed due to COVID-19. There has been a positive response in testing and we’ve seen how the product can save time and simplify the workflow of our customers.
We wanted to design an app to ease the process of buying property by helping customers make informed decisions.
We started by validating our assumptions with interviews, based on which we mapped a common user journey. We turned challenges into design opportunities by reframing our insights to How Might We questions, then started paper sketching solutions in a workshop. We went through several prototype-test-iterate loops, which helped us shape the IA, while working on the visual system in parallel.
During the project we’ve learned about a monopoly issue that would make this product tough to launch. One of UK’s estate agents took ownership of the app instead and is building it as a USP for their business.
Ready to go deeper?
Now that you’ve had a taste, how about you email me to get my full portfolio and see the way I work? That’s the secret sauce behind my results.