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Work

Some of my recent projects

Increasing ZOE's LTV by 37% with a new pricing model

I've worked with ZOE to strategise, plan, and design a new monetisation model, allowing them to unblock future opportunities and improve key metrics.

ZOE membership plans

Reverting Uptime's conversion rate during price hikes

After leading the implementation of the monetisation strategy, I've also helped stabilise the CR after a 90% drop as Uptime incrementally moved towards full price.

Uptime app screens

Kind words from others

Undoubtedly one of the finest product designers I've worked with. His contagious passion for product design and strategy, coupled with a dedication to continuous improvement, makes him an asset that's hard to find these days.

Humbert Mogetti

Humbert Mogetti

Head of Design @ Uptime

Christian thinks big and acts big. With a full range of UX Design & Research skills in his toolbox he is proactive, positive, and makes an impact in the customer experience and the business metrics. He's an ideas man, follows evidence-based UCD, and he's a super cool dude!

Conor Ward

Conor Ward

Design Director @ BT

The quality of Christian's design is unquestionable. Never satisfied with his work, he is always looking to improve the experience customers have. He generates ideas that fit not only the required aesthetics, but also the business value clients ask for.

Bruno Perez

Bruno Perez

Design Director @ Intellias

Designed a new onboarding funnel for FFH, leading to a revenue increase of 120%

I've worked with FFH to spot opportunities and design an improved acquisition funnel, with the goal of converting more of their traffic into paying members.

FFH onboarding funnel

Helping British Gas reduce costs of £700k/year

The old Help & Support was frustrating customers, costing a fortune for our call centre, and damaging metrics like the NPS. My product team and I were tasked with solving these issues.

British Gas Help & Support