Christian Vasile

Hey, I'm Christian 👋
a product designer and builder

I'm a Lead Product Designer for Wealth at CleoLead Product Designer2025 – Present, the world's first AI financial assistant.

I've spent the past 15 years designing products, most recently for ZOESenior Product Designer2023 – 2025, UptimeSenior Product Designer2020 – 2023, Fantasy Football HubLead Product DesignerFreelancer, Passion.ioLead Product DesignerFreelancer, QualeeLead Product DesignerFreelancer, and British GasSenior Product Designer2018 – 2019, as well as creating my own.

I lead through the craft. I enjoy being hands-on with complex problems, designing with intention, and I'm drawn to teams that care about details and quality.

Recent work

See what I've been working on.

Designed the app's new onboarding by prototyping in code

Designed a new pricing model and purchase flow for a 37% LTV increase

Restored conversion after a ~90% drop from price increases

Redesigned the mobile app, increasing the App Store rating from 3.8 to 4.6

My own products

Some of the products I'm building.

Design Meets Business

Since 2020 I've been hosting a podcast where design leaders share their thoughts on the future of Design, design leadership, the shift happening with AI, and more.