A new season of the Design Meets Business Podcast is out.

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Christian Vasile

Hey, I'm Christian 👋
a product designer and builder

I'm currently Lead Product Designer for Growth at CleoLead Product Designer2025 – Present, the world's first AI financial assistant.

I've spent the past 15 years designing products, most recently for ZOESenior Product Designer2023 – 2025, UptimeSenior Product Designer2020 – 2023, Fantasy Football HubLead Product DesignerFreelancer, Passion.ioLead Product DesignerFreelancer, and British GasSenior Product Designer2018 – 2019, as well as creating my own.

I lead through the craft. I enjoy being hands-on with complex problems, designing with intention, and I'm drawn to teams that care about details and quality.

Some recent work highlights

Increased LTV by 37% with a new pricing model

Reverted Conversion Rate after a ~90% drop due to price hikes

Saved £700k/year in costs with a new Help & Support experience

Helped raise YoY revenue by 120% with a new onboarding


My own products

Some of the products I've built or that I'm currently working on.

Apple
Trace iOS app
Figma
Funnel Flow Figma plugin
Apple
Mellow iOS app soon
Apple
Metronome macOS app soon
Apple
Fit.AI iOS app acquired

Design Meets Business Podcast

Since 2020 I've been hosting a podcast where design leaders share their thoughts on the future of Design, design leadership, the shift happening with AI, and more. Below are some of my favourite episodes.

Alastair Simpson

How to influence through communication

Alastair Simpson

Josh Swattridge

Designing for billions and finding joy in the work

Josh Swattridge

Rachel Been

Designing for infinity & the meaning of craft in the age of AI

Rachel Been