The private case studies can be shown in interviews.
Some of my recent work
Private case study
Increasing ZOE's LTV by 37% with a new pricing model
I’ve worked with ZOE to strategise, plan, and design a new monetisation model, allowing them to unblock future opportunities and improve key metrics.
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Private case study
Reverting Uptime's conversion rate during price hikes
After leading the implementation of the monetisation strategy, I’ve also helped stabilise the CR after a 90% drop as Uptime incrementally moved towards full price.
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Designed a new onboarding funnel for FFH, leading to a revenue increase of 120%
I’ve worked with FFH to spot opportunities and design an improved acquisition funnel, with the goal of converting more of their traffic into paying members.
Video narration available
Helping British Gas reduce costs of £700k/year
The old Help & Support was frustrating customers, costing a fortune for our call centre, and damaging metrics like the NPS. My product team and I were tasked with solving these issues.
Video narration available
Building Buyapowa's Design System foundations
I’ve helped Buyapowa audit their old pattern library, build the foundations of the new Design System, rebuild and refactor components with the latest technology, and write documentation for engineers.